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Promotional and Branding Projects

Banners, display stands, and stationary designs to help build up a client's voice and make an impression on potential customers.

Perfume Villa

"Coming Soon" Banners

Banners produced for client Perfume Villa by Signarama. Perfume Villa was a new business opening up a location in an indoors mall in Huntsville. Designed by me, using stock photos from Pexel.com; produced by the Signarama Birmingham team; installed for customer by the Signarama Madison's install team.

 

The Banners were designed with a modern, minimalist approach to put focus on the luxurious nature of the perfume and cologne products. The goal was to give the business an elegant style to better compete with the larger franchises at the mall.

Perfume Villa

Driven

Retractable Banner

Tradeshow display-style retractable banner produced for client Driven by Signarama. Driven's goal was to highlight the various security solutions they offer. Layout by me, using logos and product shots provided by client; produced by the Signarama Madison team.

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The customer's initial vision was to have dramatic shots of of their security cameras as though they were mounted on the top and sides of the banner. However, the customer decided to move away from this approach in favor of a simpler and cleaner design.

Initial design

Revised Draft

Driven

Best Western Rebrand

Fictitious rebranding campaign for the hotel chain Best Western. The brief for this college project was to give Best Western a new, luxury voice so that they could effectively enter competition with other high end hotel chains.

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The logo was adjusted to feature a serif font with a diamond motif to symbolize luxury. The letterhead and business card package likewise was designed with a modern, minimalist approach.

Best Western

© 2022 by Jacqueline Pichette

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